Bomb Pop

Summary: In response to declining Bomb Pop sales, I successfully led a team in boosting sales through a strategic rebranding initiative. Through thorough research of social media trends, our team identified a significant wave of nostalgia that aligns perfectly with the Bomb Pop brand. By modernizing the brand's 1980s Americana image for a new generation, we successfully increased sales in a key market, establishing Bomb Pop as a top choice among frozen treats in America.

Results: Increased sales in a strategic market by utilizing the social media influence of tweens and teenagers, leading to growth in related markets. This strategy enhanced Bomb Pop's marketing efforts and greatly expanded their outreach.

Role: Digital and Graphic Design

Print Ads & Coupons

In-Store Displays & Social Posts

Concept Sketches

Concept Art