ofi

Summary: ofi, the leading global supplier of food & beverage ingredients to grocery stores, tasked my team to produce a video highlighting their latest private label packaging offering. Collaborating with the copywriting and video production teams, and under the guidance of an associate creative director, I art directed the visual narrative of this messaging in the commercial. Our strategy involved integrating circular shapes to complement ofi's branding.

Results: This advertisement helped the company expand its global market presence by introducing a new product, thereby raising awareness and understanding of their brand within the industry.

Role: Art Direction

Welcome to The New Private Label Transparency Commercial